Client Background
Eurologo, a sportswear and leisurewear retailer based in the UK, approached me to redesign their online store and bring it up to modern e-commerce standards. Their previous website had been pieced together over time, making updates difficult and limiting their ability to showcase new product lines. They wanted a clean, fast, and reliable store that would better represent their brand and support both everyday shoppers and sports teams looking for custom apparel.
The Problem
The original website struggled with slow load times, dated styling, and inconsistent product presentation. Many pages weren’t mobile-friendly, which is a major issue for customers browsing apparel from their phones or tablets. Navigation was cluttered, making it hard for users to explore categories such as team kits, hoodies, training wear, and accessories. Additionally, the shop was not properly optimized for search engines, especially in terms of UK-based and local sportswear queries. Eurologo needed a streamlined site that could handle their growing inventory while improving discoverability and user trust.
Solution
I rebuilt their website using WordPress, Elementor, and WooCommerce, creating a robust foundation that made product management and future updates easier for the business. With Elementor, I crafted a layout that focused on clarity and brand consistency – emphasizing product quality, bold sports visuals, and simple navigation. WooCommerce was configured to support variable products, size options, and clear distinctions between ready-made sportswear and customizable team kits.
Performance was a top priority. I implemented caching, optimized media assets, and followed modern coding practices to ensure fast loading on all devices. On the SEO side, I restructured categories, improved metadata, and boosted internal linking. Local SEO was also strengthened to help Eurologo appear in searches related to UK sportswear, team kits, and leisurewear.
Customer-focused features, such as improved product filters, streamlined checkout, secure payment integration, and easy contact options for custom orders – were added to make the shopping process smooth and intuitive. Social media integration and a dedicated blog section were included to help the brand engage their audience and share updates.
Results
The redesigned store launched with a noticeable jump in performance, cleaner product organization, and a vastly improved user experience. Mobile browsing became significantly smoother, helping reduce cart abandonment and improving overall session duration. The updated visuals and structured product catalog better showcased Eurologo’s range of sports and leisurewear, making it easier for customers to find what they need.
SEO improvements and locally targeted optimization helped the website gain more visibility in relevant UK searches, driving consistent organic traffic. With a modern design, improved speed, and a stronger e-commerce foundation, Eurologo now has a platform that reflects the professionalism of their brand and supports their continued growth in the sportswear market.