Client Background
I was hired as a web developer for a UK business that provides high-end property & construction renovations Their current website was outdated, slow and did not provide an intuitive user experience. The company wanted to update their website design and improve user experience, but also maintain their existing content and SEO positions.
The Problem
Previous website was not user-friendly, slow and was not optimized for mobile devices. The website also lacked a professional appearance and did not reflect the company’s expertise in construction business.
Solution
The old website was outdated and did not provide a great user experience. However, the website had established good SEO rankings for several important keywords, and the company wanted to maintain their search engine positions. Additionally, the company had a lot of valuable content on their existing website that they wanted to preserve.
I decided to use Elementor as the primary tool for rebuilding the website. Elementor is a popular drag and drop page builder that allows developers to build websites quickly and efficiently. I also used the latest web development practices to ensure that the website was fast, secure, and optimized for search engines.
To improve the user experience, I focused on creating an intuitive and easy-to-use navigation menu. I also used responsive design techniques to ensure that the website was optimized for mobile devices. The website’s layout and design were optimized to improve user engagement and encourage visitors to take action.
I integrated the company’s social media accounts and added contact forms to encourage visitors to get in touch. I also added a blog section to the website to help the company establish itself as a thought leader in the UK home renovation industry.
Results
The new website was launched successfully, and the company was able to maintain their existing SEO positions and continue to attract traffic from search engines. The new website’s design and improved user experience helped to reduce bounce rates and increase engagement. The addition of a blog section also helped to establish the company as a thought leader in their industry and improve user engagement.
Overall, rebuilding the website while maintaining old content and SEO positions helped the company to modernize their online presence while preserving the value of their established content and search engine positions. The new website’s improved design and user experience, combined with its SEO-friendly features, helped the company to attract and retain more customers.